BRAD’S RULE #9 Never Ever Use All Caps

Never Ever user All Caps

(P.S. – WHY DO YOU THINK THE “FINE PRINT” IN SO MANY CONTRACTS IS IN TINY PRINT – CAPITALISED…?)

AGAIN, IT’S A MATTER OF HABIT, OF WHAT WE’RE USED TO. THIS RULE, FOR EXAMPLE, WOULD NOT APPLY IN RUSSIAN.

ALL CAPS ARE HARDER TO READ, EVEN WHEN THEY’RE IN A SERIF FONT. (AREN’T THEY … ?)

The OCCASIONAL word for EXTRA EMPHASIS or SHORT HEADLINE OR SUB-HEAD -is okay. Though generally it’s better to add emphasis with italics or bold or even both!

(P.S. – WHY DO YOU THINK THE “FINE PRINT” IN SO MANY CONTRACTS IS IN TINY PRINT – CAPITALISED…?)

– Brad Sugars –

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