Test and Measure Your Business… and Your Life
A basic part of the ActionCOACH system is our belief in the power of testing and measuring. No business should ever undertake a project or campaign without setting up a process which will test and measure its success.
But, in our personal lives, we fail to test and measure all the time.
For instance, we go to sleep and assume we’ve gotten enough rest when we get up, even though we may still feel groggy. We got to the gym and assume we’ve gotten enough exercise to burn the necessary calories to stay in shape, but have no real data to prove it aside from how we feel.
In these situations, we are hoping our actions will lead to the desired outcome, but we are taking a leap of faith to get there, much like business owners that spend money on advertising but don’t test and measure that campaign’s effectiveness.
But, thanks in part to some incredible advances in technology and some enterprising entrepreneurs, the time has come for us to be able to test and measure virtually anything we do and use that data to design better program or situations for us to take advantage of.
Today there are alarm clocks that will measure your sleep patterns to give you a better idea how long you should sleep and when you should wake up. There are smartphone applications that will measure your spending habits and do your budgeting for you. There are even systems that allow you to measure your happiness at various times of the day or with various people in your life.
There are so many tools available that it may seem like overload, but these tools can help anybody make better usage of their resources and create a happier and more abundant life.
That is the goal when we test and measure with our clients and, no doubt, testing and measuring, with the help of the tools available these days, can positively influence you personally as well.
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